Zimmerman & Markman

Political Consulting and Advertising.

2003

MisLeader

Two months after the start of the war in Iraq, we looked for a way to question Bush's veracity. It was too soon to directly accuse the President of “lying.” This was the first spot to put the word “Misleader,” and the idea of “misleading,” into the political vernacular, where it soon dominated the national debate.

“MisLeader”

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